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#(25)GUINNESS:
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In the United States we have a rule that prohibits the attribution of any healthful or beneficent aspect to any alcoholic beverage. This puts a spoke in the wheel of Guinness, who's motto, "Guinness is good for you," is by that measure illegal. So, what's to do? Say it without saying it. It's the visual pun, a play on images. "Beer, Sir," as Samuel Johnson once said, "is liquid bread." |